Brand Equity Awareness In Franchise Networks
The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty.
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1355/ |
| _version_ | 1848789764571922432 |
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| author | Chong, Wei Choong |
| author_facet | Chong, Wei Choong |
| author_sort | Chong, Wei Choong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty. |
| first_indexed | 2025-11-14T18:01:54Z |
| format | Thesis |
| id | mmu-1355 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:54Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13552010-09-02T06:23:55Z http://shdl.mmu.edu.my/1355/ Brand Equity Awareness In Franchise Networks Chong, Wei Choong HF5410-5417.5 Marketing. Distribution of products The main objective of this present research is to examine the impact of country origin of a franchise brand on its consumer-based equity in the Malaysian market. Brand equity was conceptualized in this paper as a combination of brand associations, perceived quality and brand loyalty. 2007-12 Thesis NonPeerReviewed Chong, Wei Choong (2007) Brand Equity Awareness In Franchise Networks. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Chong, Wei Choong Brand Equity Awareness In Franchise Networks |
| title | Brand Equity Awareness In Franchise Networks |
| title_full | Brand Equity Awareness In Franchise Networks |
| title_fullStr | Brand Equity Awareness In Franchise Networks |
| title_full_unstemmed | Brand Equity Awareness In Franchise Networks |
| title_short | Brand Equity Awareness In Franchise Networks |
| title_sort | brand equity awareness in franchise networks |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1355/ http://shdl.mmu.edu.my/1355/ |