Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry

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Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry

The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is...

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Bibliographic Details
Main Author:	Seow, Michael Chor Huat
Format:	Thesis
Published:	2007
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/1352/

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