Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1352/ |
| _version_ | 1848789763711041536 |
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| author | Seow, Michael Chor Huat |
| author_facet | Seow, Michael Chor Huat |
| author_sort | Seow, Michael Chor Huat |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players. |
| first_indexed | 2025-11-14T18:01:54Z |
| format | Thesis |
| id | mmu-1352 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:54Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13522010-09-02T06:25:03Z http://shdl.mmu.edu.my/1352/ Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry Seow, Michael Chor Huat HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players. 2007-12 Thesis NonPeerReviewed Seow, Michael Chor Huat (2007) Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Seow, Michael Chor Huat Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title | Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_full | Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_fullStr | Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_full_unstemmed | Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_short | Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry |
| title_sort | case study of ford motor company malaysia sdn. bhd. achieving strategic competitiveness in the malaysian automobile industry |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1352/ http://shdl.mmu.edu.my/1352/ |