The Use Of Website As A Customer Relationship Building Tool

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The Use Of Website As A Customer Relationship Building Tool

Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website.

Bibliographic Details
Main Author:	Yan, Wai Pheng
Format:	Thesis
Published:	2007
Subjects:	TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Online Access:	http://shdl.mmu.edu.my/1348/

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