The Use Of Website As A Customer Relationship Building Tool
Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1348/ |
| _version_ | 1848789762644639744 |
|---|---|
| author | Yan, Wai Pheng |
| author_facet | Yan, Wai Pheng |
| author_sort | Yan, Wai Pheng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website. |
| first_indexed | 2025-11-14T18:01:53Z |
| format | Thesis |
| id | mmu-1348 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:53Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13482010-09-02T06:27:43Z http://shdl.mmu.edu.my/1348/ The Use Of Website As A Customer Relationship Building Tool Yan, Wai Pheng TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website. 2007-12 Thesis NonPeerReviewed Yan, Wai Pheng (2007) The Use Of Website As A Customer Relationship Building Tool. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Yan, Wai Pheng The Use Of Website As A Customer Relationship Building Tool |
| title | The Use Of Website As A Customer Relationship Building Tool |
| title_full | The Use Of Website As A Customer Relationship Building Tool |
| title_fullStr | The Use Of Website As A Customer Relationship Building Tool |
| title_full_unstemmed | The Use Of Website As A Customer Relationship Building Tool |
| title_short | The Use Of Website As A Customer Relationship Building Tool |
| title_sort | use of website as a customer relationship building tool |
| topic | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://shdl.mmu.edu.my/1348/ http://shdl.mmu.edu.my/1348/ |