A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, educatio...
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1347/ |
| _version_ | 1848789762333212672 |
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| author | Suu, Mei Lean |
| author_facet | Suu, Mei Lean |
| author_sort | Suu, Mei Lean |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca. |
| first_indexed | 2025-11-14T18:01:52Z |
| format | Thesis |
| id | mmu-1347 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:52Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13472010-09-02T06:28:24Z http://shdl.mmu.edu.my/1347/ A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia Suu, Mei Lean HG1710 Electronic Funds Transfers There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca. 2007-12 Thesis NonPeerReviewed Suu, Mei Lean (2007) A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG1710 Electronic Funds Transfers Suu, Mei Lean A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title | A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title_full | A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title_fullStr | A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title_full_unstemmed | A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title_short | A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
| title_sort | study on factors that influence consumers' purchasing pattern and decision making on life insurance product in malaysia |
| topic | HG1710 Electronic Funds Transfers |
| url | http://shdl.mmu.edu.my/1347/ http://shdl.mmu.edu.my/1347/ |