An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and informat...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1340/ |
| _version_ | 1848789760471990272 |
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| author | Cheam, Yean Joo |
| author_facet | Cheam, Yean Joo |
| author_sort | Cheam, Yean Joo |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence. |
| first_indexed | 2025-11-14T18:01:50Z |
| format | Thesis |
| id | mmu-1340 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:50Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13402010-09-02T06:38:38Z http://shdl.mmu.edu.my/1340/ An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd Cheam, Yean Joo HF5410-5417.5 Marketing. Distribution of products Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence. 2008-01 Thesis NonPeerReviewed Cheam, Yean Joo (2008) An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Cheam, Yean Joo An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title | An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title_full | An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title_fullStr | An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title_full_unstemmed | An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title_short | An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd |
| title_sort | application of integrated marketing communications in wyeth(m) sdn bhd |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1340/ http://shdl.mmu.edu.my/1340/ |