Determinants Of Customer Usage Of Online Services Via Internet (WWW): A Study On TM Customer Self Service Portal

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Determinants Of Customer Usage Of Online Services Via Internet (WWW): A Study On TM Customer Self Service Portal

A number of theoretical framework/models have been constructed in various studies to figure out how and why individuals adopt new information technologies. Venkatesh et al.(200) in his research has identified eight of the theoretical models. There are a number of determinants identified in various s...

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Bibliographic Details
Main Author:	Zaid, Dina Najihah
Format:	Thesis
Published:	2008
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1332/

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