Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry...
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1312/ |
| _version_ | 1848789752851988480 |
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| author | Nik Ahmad, Nik Faizal |
| author_facet | Nik Ahmad, Nik Faizal |
| author_sort | Nik Ahmad, Nik Faizal |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry in order to reclaim its domestic dominance and to enhance its global presence. |
| first_indexed | 2025-11-14T18:01:43Z |
| format | Thesis |
| id | mmu-1312 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:43Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13122010-08-19T03:44:28Z http://shdl.mmu.edu.my/1312/ Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" Nik Ahmad, Nik Faizal HF5410-5417.5 Marketing. Distribution of products This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry in order to reclaim its domestic dominance and to enhance its global presence. 2007-11 Thesis NonPeerReviewed Nik Ahmad, Nik Faizal (2007) Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding". Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Nik Ahmad, Nik Faizal Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title | Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title_full | Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title_fullStr | Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title_full_unstemmed | Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title_short | Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" |
| title_sort | case study of nestle(malaysia) berhad "creting values through branding" |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1312/ http://shdl.mmu.edu.my/1312/ |