Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference.
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://shdl.mmu.edu.my/1311/ |
| _version_ | 1848789752558387200 |
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| author | Masood, Akbar |
| author_facet | Masood, Akbar |
| author_sort | Masood, Akbar |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference. |
| first_indexed | 2025-11-14T18:01:43Z |
| format | Thesis |
| id | mmu-1311 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:43Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13112010-08-19T03:44:59Z http://shdl.mmu.edu.my/1311/ Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia Masood, Akbar HF5410-5417.5 Marketing. Distribution of products This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference. 2008-04 Thesis NonPeerReviewed Masood, Akbar (2008) Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Masood, Akbar Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title | Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title_full | Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title_fullStr | Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title_full_unstemmed | Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title_short | Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia |
| title_sort | effects of advertisements on brand preferences: proficiency analysis of telecom industries in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1311/ http://shdl.mmu.edu.my/1311/ |