Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management

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Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management

Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employee...

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Bibliographic Details
Main Author:	Tan, Soo Leong
Format:	Thesis
Published:	2008
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1304/

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