Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employee...
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://shdl.mmu.edu.my/1304/ |
| _version_ | 1848789750604890112 |
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| author | Tan, Soo Leong |
| author_facet | Tan, Soo Leong |
| author_sort | Tan, Soo Leong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employees of two large Malaysian organizations, a telecommunication and an automobile company. |
| first_indexed | 2025-11-14T18:01:41Z |
| format | Thesis |
| id | mmu-1304 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:41Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13042010-08-19T03:55:10Z http://shdl.mmu.edu.my/1304/ Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management Tan, Soo Leong HD28-70 Management. Industrial Management Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employees of two large Malaysian organizations, a telecommunication and an automobile company. 2008-04 Thesis NonPeerReviewed Tan, Soo Leong (2008) Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD28-70 Management. Industrial Management Tan, Soo Leong Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title | Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title_full | Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title_fullStr | Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title_full_unstemmed | Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title_short | Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management |
| title_sort | achieving customer intimacy through application of knowledge management in customer relationship management |
| topic | HD28-70 Management. Industrial Management |
| url | http://shdl.mmu.edu.my/1304/ http://shdl.mmu.edu.my/1304/ |