Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions

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Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions

This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.

Bibliographic Details
Main Author:	Teh, Ya Yee
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1261/

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