Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1261/ |
| _version_ | 1848789738789535744 |
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| author | Teh, Ya Yee |
| author_facet | Teh, Ya Yee |
| author_sort | Teh, Ya Yee |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function. |
| first_indexed | 2025-11-14T18:01:30Z |
| format | Thesis |
| id | mmu-1261 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:30Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12612010-08-19T04:14:08Z http://shdl.mmu.edu.my/1261/ Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions Teh, Ya Yee HF5410-5417.5 Marketing. Distribution of products This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function. 2008-04 Thesis NonPeerReviewed Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Teh, Ya Yee Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title | Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title_full | Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title_fullStr | Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title_full_unstemmed | Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title_short | Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions |
| title_sort | internet marketing development in malaysia -- a study of malaysian marketing managers' perceptions |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1261/ http://shdl.mmu.edu.my/1261/ |