Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia

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Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia

This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimat...

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Bibliographic Details
Main Author:	Leong, Lilian Li Ling
Format:	Thesis
Published:	2008
Subjects:	LB2300 Higher Education
Online Access:	http://shdl.mmu.edu.my/1257/

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