Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimat...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1257/ |
| _version_ | 1848789737691676672 |
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| author | Leong, Lilian Li Ling |
| author_facet | Leong, Lilian Li Ling |
| author_sort | Leong, Lilian Li Ling |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll. |
| first_indexed | 2025-11-14T18:01:29Z |
| format | Thesis |
| id | mmu-1257 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:29Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12572010-08-19T04:16:00Z http://shdl.mmu.edu.my/1257/ Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia Leong, Lilian Li Ling LB2300 Higher Education This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll. 2008-04 Thesis NonPeerReviewed Leong, Lilian Li Ling (2008) Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2300 Higher Education Leong, Lilian Li Ling Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title | Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title_full | Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title_fullStr | Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title_full_unstemmed | Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title_short | Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
| title_sort | factors influencing students' choice of private higher education institutions in malaysia |
| topic | LB2300 Higher Education |
| url | http://shdl.mmu.edu.my/1257/ http://shdl.mmu.edu.my/1257/ |