Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective

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Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective

This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business.

Bibliographic Details
Main Author:	Teo, Kok Boon
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1243/

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