Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1243/ |
| _version_ | 1848789733587550208 |
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| author | Teo, Kok Boon |
| author_facet | Teo, Kok Boon |
| author_sort | Teo, Kok Boon |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business. |
| first_indexed | 2025-11-14T18:01:25Z |
| format | Thesis |
| id | mmu-1243 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:25Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12432010-08-19T04:24:04Z http://shdl.mmu.edu.my/1243/ Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective Teo, Kok Boon HF5410-5417.5 Marketing. Distribution of products This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business. 2007-03 Thesis NonPeerReviewed Teo, Kok Boon (2007) Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Teo, Kok Boon Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title | Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title_full | Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title_fullStr | Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title_full_unstemmed | Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title_short | Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective |
| title_sort | providing an ecrm framework for malaysian retailing industry based on consumer's perspective |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1243/ http://shdl.mmu.edu.my/1243/ |