Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1239/ |
| _version_ | 1848789732371202048 |
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| author | Pour, Arash Hossein |
| author_facet | Pour, Arash Hossein |
| author_sort | Pour, Arash Hossein |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed. |
| first_indexed | 2025-11-14T18:01:24Z |
| format | Thesis |
| id | mmu-1239 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:24Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12392010-08-19T04:35:14Z http://shdl.mmu.edu.my/1239/ Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad Pour, Arash Hossein TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed. 2007-07 Thesis NonPeerReviewed Pour, Arash Hossein (2007) Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Pour, Arash Hossein Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title | Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title_full | Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title_fullStr | Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title_full_unstemmed | Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title_short | Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad |
| title_sort | advertisements and different types of promotions used in mobile telephone: a case study on maxis communication berhad |
| topic | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://shdl.mmu.edu.my/1239/ http://shdl.mmu.edu.my/1239/ |