An Assessment Of The Impact Of National Automotive Policy On Ford Malaysia Sdn. Bhd.

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An Assessment Of The Impact Of National Automotive Policy On Ford Malaysia Sdn. Bhd.

This case study provides an overview of the Ford Malaysia Sdn Bhd, the automotive industry as well as the NAP. It is a result of gathering relevant primary and secondary information, interviews with focus group, analysis of industry statistics and the NAP policy.

Bibliographic Details
Main Author:	Tay, Soon Yik
Format:	Thesis
Published:	2007
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/1237/

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