The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System
This study investigates the relationships between emotional features with customer satisfaction, emotion and loyalty.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1203/ |
| _version_ | 1848789722258735104 |
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| author | Taher, Parisa |
| author_facet | Taher, Parisa |
| author_sort | Taher, Parisa |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study investigates the relationships between emotional features with customer satisfaction, emotion and loyalty. |
| first_indexed | 2025-11-14T18:01:14Z |
| format | Thesis |
| id | mmu-1203 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:14Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-12032010-08-19T08:26:48Z http://shdl.mmu.edu.my/1203/ The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System Taher, Parisa HF5410-5417.5 Marketing. Distribution of products This study investigates the relationships between emotional features with customer satisfaction, emotion and loyalty. 2007-07 Thesis NonPeerReviewed Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Taher, Parisa The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title | The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title_full | The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title_fullStr | The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title_full_unstemmed | The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title_short | The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System |
| title_sort | importance of emotional features in electronic customer relationship management (e-crm) system |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1203/ http://shdl.mmu.edu.my/1203/ |