Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets

This research studyfocuses on customer perceptions and response toward value of marketing mix in fast food outlets as a general. The research is developed based on systematic methodology in order to obtain excellent output from the analysis.

Bibliographic Details
Main Author:	Hassan, Hasliza
Format:	Thesis
Published:	2007
Subjects:	TX Home economics
Online Access:	http://shdl.mmu.edu.my/1201/

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