The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities

Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers.

Bibliographic Details
Main Author:	Oh, Vincent Kim Seng
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
Online Access:	http://shdl.mmu.edu.my/1188/

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