The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1188/ |
| _version_ | 1848789718046605312 |
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| author | Oh, Vincent Kim Seng |
| author_facet | Oh, Vincent Kim Seng |
| author_sort | Oh, Vincent Kim Seng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers. |
| first_indexed | 2025-11-14T18:01:10Z |
| format | Thesis |
| id | mmu-1188 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:10Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-11882010-08-23T00:53:52Z http://shdl.mmu.edu.my/1188/ The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities Oh, Vincent Kim Seng LB Theory and practice of education Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers. 2006-08 Thesis NonPeerReviewed Oh, Vincent Kim Seng (2006) The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB Theory and practice of education Oh, Vincent Kim Seng The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title | The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title_full | The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title_fullStr | The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title_full_unstemmed | The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title_short | The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities |
| title_sort | reaction of female consumer in klang valley for the age group 15 to 25 years old towards the products endorsed by celebrities |
| topic | LB Theory and practice of education |
| url | http://shdl.mmu.edu.my/1188/ http://shdl.mmu.edu.my/1188/ |