Case Study Of Padiberas Nasional Berhad (Bernas)

This paper is going to examine BERNAS's historical approach to strategic alliances, followed by an internal and external analysis. Finally, the case for continuing or not the strategic alliance strategy will be discussed.

Bibliographic Details
Main Author:	Tey, Lian Seng
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
Online Access:	http://shdl.mmu.edu.my/1169/

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