Consumer Acceptance Of Technology In The Financial Service Industry

This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.

Bibliographic Details
Main Author:	Leong, Peih Shine
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
Online Access:	http://shdl.mmu.edu.my/1166/

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