Consumer Acceptance Of Technology In The Financial Service Industry
This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.
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| Format: | Thesis |
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2006
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| Online Access: | http://shdl.mmu.edu.my/1166/ |
| Summary: | This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia. |
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