Northport(Malaysia) Bhd : The Impact Of E-Services On Customer Dependencies

A survey was conducted to analyze customers' reactions towards Northport's E-services initiatives. This research shows that the E-Services initiatives have positive effects on customer acceptance.

Bibliographic Details
Main Author: Ooi, Sin Cheak
Format: Thesis
Published: 2006
Subjects:
Online Access:http://shdl.mmu.edu.my/1138/
Description
Summary:A survey was conducted to analyze customers' reactions towards Northport's E-services initiatives. This research shows that the E-Services initiatives have positive effects on customer acceptance.