Consumer Innovation And Adoption Of Online Shopping: Malaysian Internet User's Perspective

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Consumer Innovation And Adoption Of Online Shopping: Malaysian Internet User's Perspective

Innovative online shoppers possess certain special characteristics since they have a broad range of online shopping experiences and awareness and hence, are interested online retailer to learn how innovative these customers are. Not many researchers hav ebeen conducted on the innovativeness of onlin...

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Bibliographic Details
Main Author:	Mohd. Suki, Norazah
Format:	Thesis
Published:	2006
Subjects:	TX Home economics
Online Access:	http://shdl.mmu.edu.my/1092/

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