A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://shdl.mmu.edu.my/1076/ |
| _version_ | 1848789686090203136 |
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| author | Manoharan, Sharmila |
| author_facet | Manoharan, Sharmila |
| author_sort | Manoharan, Sharmila |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea. |
| first_indexed | 2025-11-14T18:00:39Z |
| format | Thesis |
| id | mmu-1076 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:39Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10762010-07-28T10:25:24Z http://shdl.mmu.edu.my/1076/ A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe Manoharan, Sharmila HF5546-5548.6 Office management This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea. 2010-04 Thesis NonPeerReviewed Manoharan, Sharmila (2010) A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5546-5548.6 Office management Manoharan, Sharmila A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title | A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title_full | A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title_fullStr | A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title_full_unstemmed | A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title_short | A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
| title_sort | comparative study on the potentials of mobile commerce in selective countries in asia and europe |
| topic | HF5546-5548.6 Office management |
| url | http://shdl.mmu.edu.my/1076/ http://shdl.mmu.edu.my/1076/ |