Case Study Of Prestsar Group

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Case Study Of Prestsar Group

This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company is...

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Bibliographic Details
Main Author:	Low, Say Giat
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
Online Access:	http://shdl.mmu.edu.my/1065/

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