Case Study Of Prestsar Group
This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company is...
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| Format: | Thesis |
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2006
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| Online Access: | http://shdl.mmu.edu.my/1065/ |
| _version_ | 1848789682898337792 |
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| author | Low, Say Giat |
| author_facet | Low, Say Giat |
| author_sort | Low, Say Giat |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems. |
| first_indexed | 2025-11-14T18:00:36Z |
| format | Thesis |
| id | mmu-1065 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:36Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10652010-07-19T07:52:03Z http://shdl.mmu.edu.my/1065/ Case Study Of Prestsar Group Low, Say Giat LB Theory and practice of education This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems. 2006-10 Thesis NonPeerReviewed Low, Say Giat (2006) Case Study Of Prestsar Group. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB Theory and practice of education Low, Say Giat Case Study Of Prestsar Group |
| title | Case Study Of Prestsar Group |
| title_full | Case Study Of Prestsar Group |
| title_fullStr | Case Study Of Prestsar Group |
| title_full_unstemmed | Case Study Of Prestsar Group |
| title_short | Case Study Of Prestsar Group |
| title_sort | case study of prestsar group |
| topic | LB Theory and practice of education |
| url | http://shdl.mmu.edu.my/1065/ http://shdl.mmu.edu.my/1065/ |