CRM-Change Management: The Role Of Training In Successful CRM Implementation

This research focuses on training as an aspect of change management process, aims to analyze and investigate the role of training along the change management process while implementing CRM solutions. In this regard, identification of necessary changes, required trainings, types and contents of train...

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Bibliographic Details
Main Author: Koohestani, Ali
Format: Thesis
Published: 2006
Subjects:
Online Access:http://shdl.mmu.edu.my/1062/
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author Koohestani, Ali
author_facet Koohestani, Ali
author_sort Koohestani, Ali
building MMU Institutional Repository
collection Online Access
description This research focuses on training as an aspect of change management process, aims to analyze and investigate the role of training along the change management process while implementing CRM solutions. In this regard, identification of necessary changes, required trainings, types and contents of training programs in detail are considered and discussed.
first_indexed 2025-11-14T18:00:36Z
format Thesis
id mmu-1062
institution Multimedia University
institution_category Local University
last_indexed 2025-11-14T18:00:36Z
publishDate 2006
recordtype eprints
repository_type Digital Repository
spelling mmu-10622010-07-19T07:53:50Z http://shdl.mmu.edu.my/1062/ CRM-Change Management: The Role Of Training In Successful CRM Implementation Koohestani, Ali LB Theory and practice of education This research focuses on training as an aspect of change management process, aims to analyze and investigate the role of training along the change management process while implementing CRM solutions. In this regard, identification of necessary changes, required trainings, types and contents of training programs in detail are considered and discussed. 2006-09 Thesis NonPeerReviewed Koohestani, Ali (2006) CRM-Change Management: The Role Of Training In Successful CRM Implementation. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php
spellingShingle LB Theory and practice of education
Koohestani, Ali
CRM-Change Management: The Role Of Training In Successful CRM Implementation
title CRM-Change Management: The Role Of Training In Successful CRM Implementation
title_full CRM-Change Management: The Role Of Training In Successful CRM Implementation
title_fullStr CRM-Change Management: The Role Of Training In Successful CRM Implementation
title_full_unstemmed CRM-Change Management: The Role Of Training In Successful CRM Implementation
title_short CRM-Change Management: The Role Of Training In Successful CRM Implementation
title_sort crm-change management: the role of training in successful crm implementation
topic LB Theory and practice of education
url http://shdl.mmu.edu.my/1062/
http://shdl.mmu.edu.my/1062/