The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market

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The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market

This project paper explores the changes and impacts brought about by the deal between Lenovo and IBM. This paper focuses on the strategic advantages for both companies and also the specific challenges brought about by this marriage of convenience which signifies an affirmation on the commoditization...

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Bibliographic Details
Main Author:	Yap, Fwei Keat
Format:	Thesis
Published:	2005
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1052/

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