A Case Study Of Strategies And Management Of Coca-Cola Company In United States
This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry.
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/1049/ |
| _version_ | 1848789665532870656 |
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| author | Ngian, Seng Yaw |
| author_facet | Ngian, Seng Yaw |
| author_sort | Ngian, Seng Yaw |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry. |
| first_indexed | 2025-11-14T18:00:20Z |
| format | Thesis |
| id | mmu-1049 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:20Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10492010-07-19T07:59:49Z http://shdl.mmu.edu.my/1049/ A Case Study Of Strategies And Management Of Coca-Cola Company In United States Ngian, Seng Yaw HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry. 2005-12 Thesis NonPeerReviewed Ngian, Seng Yaw (2005) A Case Study Of Strategies And Management Of Coca-Cola Company In United States. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Ngian, Seng Yaw A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title | A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title_full | A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title_fullStr | A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title_full_unstemmed | A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title_short | A Case Study Of Strategies And Management Of Coca-Cola Company In United States |
| title_sort | case study of strategies and management of coca-cola company in united states |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1049/ http://shdl.mmu.edu.my/1049/ |