A Case Study Of Pfizer Inc

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A Case Study Of Pfizer Inc

Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position.

Bibliographic Details
Main Author:	Louis, Gerard Felix
Format:	Thesis
Published:	2006
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/1043/

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