A Case Study Of Pfizer Inc
Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1043/ |
| _version_ | 1848789663717785600 |
|---|---|
| author | Louis, Gerard Felix |
| author_facet | Louis, Gerard Felix |
| author_sort | Louis, Gerard Felix |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position. |
| first_indexed | 2025-11-14T18:00:18Z |
| format | Thesis |
| id | mmu-1043 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:18Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10432010-07-19T08:03:13Z http://shdl.mmu.edu.my/1043/ A Case Study Of Pfizer Inc Louis, Gerard Felix HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position. 2006-02 Thesis NonPeerReviewed Louis, Gerard Felix (2006) A Case Study Of Pfizer Inc. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Louis, Gerard Felix A Case Study Of Pfizer Inc |
| title | A Case Study Of Pfizer Inc |
| title_full | A Case Study Of Pfizer Inc |
| title_fullStr | A Case Study Of Pfizer Inc |
| title_full_unstemmed | A Case Study Of Pfizer Inc |
| title_short | A Case Study Of Pfizer Inc |
| title_sort | case study of pfizer inc |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1043/ http://shdl.mmu.edu.my/1043/ |