Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and...
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| Format: | Thesis |
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2005
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| Online Access: | http://shdl.mmu.edu.my/1038/ |
| _version_ | 1848789662169038848 |
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| author | Ng, Yee Loong |
| author_facet | Ng, Yee Loong |
| author_sort | Ng, Yee Loong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and be as exclusive as the brands themselves. Not many players in this industry understand the true nature of luxury items, and LVMH is one of the few who does. |
| first_indexed | 2025-11-14T18:00:17Z |
| format | Thesis |
| id | mmu-1038 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:17Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10382010-07-19T08:06:06Z http://shdl.mmu.edu.my/1038/ Case Study Of Moet Hennessy, Louis Vuitton (LVMH) Ng, Yee Loong HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and be as exclusive as the brands themselves. Not many players in this industry understand the true nature of luxury items, and LVMH is one of the few who does. 2005-08 Thesis NonPeerReviewed Ng, Yee Loong (2005) Case Study Of Moet Hennessy, Louis Vuitton (LVMH). Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Ng, Yee Loong Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title | Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title_full | Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title_fullStr | Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title_full_unstemmed | Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title_short | Case Study Of Moet Hennessy, Louis Vuitton (LVMH) |
| title_sort | case study of moet hennessy, louis vuitton (lvmh) |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1038/ http://shdl.mmu.edu.my/1038/ |