Airasia Berhad Expansion Strategies To Achieve Competitiveness

This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.

Bibliographic Details
Main Author:	Khoo, Fook Choy
Format:	Thesis
Published:	2005
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1034/

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