Airasia Berhad Expansion Strategies To Achieve Competitiveness
This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1034/ |
| _version_ | 1848789660946399232 |
|---|---|
| author | Khoo, Fook Choy |
| author_facet | Khoo, Fook Choy |
| author_sort | Khoo, Fook Choy |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance. |
| first_indexed | 2025-11-14T18:00:16Z |
| format | Thesis |
| id | mmu-1034 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:16Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10342010-07-19T08:08:54Z http://shdl.mmu.edu.my/1034/ Airasia Berhad Expansion Strategies To Achieve Competitiveness Khoo, Fook Choy HE Transportation and Communications This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance. 2005-07 Thesis NonPeerReviewed Khoo, Fook Choy (2005) Airasia Berhad Expansion Strategies To Achieve Competitiveness. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Khoo, Fook Choy Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title | Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title_full | Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title_fullStr | Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title_full_unstemmed | Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title_short | Airasia Berhad Expansion Strategies To Achieve Competitiveness |
| title_sort | airasia berhad expansion strategies to achieve competitiveness |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1034/ http://shdl.mmu.edu.my/1034/ |