A Case Study On DRB-Hicom Bhd In The Automotive Industry

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A Case Study On DRB-Hicom Bhd In The Automotive Industry

DRB-Hicom has undertaken many strategic moves to maintain its lead in the automotive sector. This paper is a study on the strategic management of DRB-HICOM Berhad where presented in two segments.

Bibliographic Details
Main Author:	Chen, Lu Shen
Format:	Thesis
Published:	2005
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/1033/

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