A Case Study On Property Developer Company Sunrise Berhad

This case study paper diagnoses Sunrise's internal and external environments of the company and benchmarking Sunrise's performance versus its industry competitors. In addition, this study also seeks to evaluate business strategies that Sunrise employs and outline strategic plans that are r...

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Bibliographic Details
Main Author: Lau, Hoong Chew
Format: Thesis
Published: 2006
Subjects:
Online Access:http://shdl.mmu.edu.my/1028/
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author Lau, Hoong Chew
author_facet Lau, Hoong Chew
author_sort Lau, Hoong Chew
building MMU Institutional Repository
collection Online Access
description This case study paper diagnoses Sunrise's internal and external environments of the company and benchmarking Sunrise's performance versus its industry competitors. In addition, this study also seeks to evaluate business strategies that Sunrise employs and outline strategic plans that are required to reposition itself in strive to maintain competitiveness, sustaining growth and thus generating greater profits.
first_indexed 2025-11-14T18:00:14Z
format Thesis
id mmu-1028
institution Multimedia University
institution_category Local University
last_indexed 2025-11-14T18:00:14Z
publishDate 2006
recordtype eprints
repository_type Digital Repository
spelling mmu-10282010-07-19T08:10:53Z http://shdl.mmu.edu.my/1028/ A Case Study On Property Developer Company Sunrise Berhad Lau, Hoong Chew HD Industries. Land use. Labor This case study paper diagnoses Sunrise's internal and external environments of the company and benchmarking Sunrise's performance versus its industry competitors. In addition, this study also seeks to evaluate business strategies that Sunrise employs and outline strategic plans that are required to reposition itself in strive to maintain competitiveness, sustaining growth and thus generating greater profits. 2006-01 Thesis NonPeerReviewed Lau, Hoong Chew (2006) A Case Study On Property Developer Company Sunrise Berhad. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php
spellingShingle HD Industries. Land use. Labor
Lau, Hoong Chew
A Case Study On Property Developer Company Sunrise Berhad
title A Case Study On Property Developer Company Sunrise Berhad
title_full A Case Study On Property Developer Company Sunrise Berhad
title_fullStr A Case Study On Property Developer Company Sunrise Berhad
title_full_unstemmed A Case Study On Property Developer Company Sunrise Berhad
title_short A Case Study On Property Developer Company Sunrise Berhad
title_sort case study on property developer company sunrise berhad
topic HD Industries. Land use. Labor
url http://shdl.mmu.edu.my/1028/
http://shdl.mmu.edu.my/1028/