Creating An Excellent Service Workshop From Customer's Perceptions And Expectations

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Creating An Excellent Service Workshop From Customer's Perceptions And Expectations

This research study analyses and reviews customer perceptions and expectations of service quality as one variable in maintaining competitiveness. It then makes suggestions on the areas car companies can focus on to improve their service and build a more loyal following to remain competitive.

Bibliographic Details
Main Author:	Kong, Sin Tuck
Format:	Thesis
Published:	2006
Subjects:	TS Manufactures
Online Access:	http://shdl.mmu.edu.my/1023/

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