Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia

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Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia

Malaysia has an increasingly sophisticated beverage market due to changes in consumer lifestyles and market development trends in recent years. The objectives of this study are; to identify the importance of demographic factors in influencing beverage consumption choices; to recognize the importance...

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Bibliographic Details
Main Author:	Chow, Yi Hui
Format:	Thesis
Published:	2006
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/1021/

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