Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia
Malaysia has an increasingly sophisticated beverage market due to changes in consumer lifestyles and market development trends in recent years. The objectives of this study are; to identify the importance of demographic factors in influencing beverage consumption choices; to recognize the importance...
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| Format: | Thesis |
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2006
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| Online Access: | http://shdl.mmu.edu.my/1021/ |
| _version_ | 1848789656907284480 |
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| author | Chow, Yi Hui |
| author_facet | Chow, Yi Hui |
| author_sort | Chow, Yi Hui |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Malaysia has an increasingly sophisticated beverage market due to changes in consumer lifestyles and market development trends in recent years. The objectives of this study are; to identify the importance of demographic factors in influencing beverage consumption choices; to recognize the importance of socio-economic factors in determining beverage consumption choices; and to determine the beverage attributes in affecting beverage purchase decisions. |
| first_indexed | 2025-11-14T18:00:12Z |
| format | Thesis |
| id | mmu-1021 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:12Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10212010-07-19T08:24:38Z http://shdl.mmu.edu.my/1021/ Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia Chow, Yi Hui HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Malaysia has an increasingly sophisticated beverage market due to changes in consumer lifestyles and market development trends in recent years. The objectives of this study are; to identify the importance of demographic factors in influencing beverage consumption choices; to recognize the importance of socio-economic factors in determining beverage consumption choices; and to determine the beverage attributes in affecting beverage purchase decisions. 2006-01 Thesis NonPeerReviewed Chow, Yi Hui (2006) Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Chow, Yi Hui Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title | Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title_full | Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title_fullStr | Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title_full_unstemmed | Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title_short | Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia |
| title_sort | consumption behaviour of consumers and market development trends of beverage industry in malaysia |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1021/ http://shdl.mmu.edu.my/1021/ |