An Empirical Study Of Malaysia Websites

Analysis of Malaysian website marketing activities concerning the creation of favourable cognitive behaviour (awareness0 as expressed by the communications model has been carried out in this study.

Bibliographic Details
Main Author:	Yap, Yuen Loo
Format:	Thesis
Published:	2006
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/1020/

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