Consumer Attitudes Toward Web Personalization: A Malaysian Perspective

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Consumer Attitudes Toward Web Personalization: A Malaysian Perspective

This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.

Bibliographic Details
Main Author:	Milin, Rondy M.
Format:	Thesis
Published:	2005
Subjects:	TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Online Access:	http://shdl.mmu.edu.my/1006/

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