Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1006/ |
| _version_ | 1848789652231684096 |
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| author | Milin, Rondy M. |
| author_facet | Milin, Rondy M. |
| author_sort | Milin, Rondy M. |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization. |
| first_indexed | 2025-11-14T18:00:07Z |
| format | Thesis |
| id | mmu-1006 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:07Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10062010-07-15T02:50:58Z http://shdl.mmu.edu.my/1006/ Consumer Attitudes Toward Web Personalization: A Malaysian Perspective Milin, Rondy M. TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization. 2005-09 Thesis NonPeerReviewed Milin, Rondy M. (2005) Consumer Attitudes Toward Web Personalization: A Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Milin, Rondy M. Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title | Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title_full | Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title_fullStr | Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title_full_unstemmed | Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title_short | Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
| title_sort | consumer attitudes toward web personalization: a malaysian perspective |
| topic | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://shdl.mmu.edu.my/1006/ http://shdl.mmu.edu.my/1006/ |