A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts
This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia.
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/1005/ |
| _version_ | 1848789651934937088 |
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| author | Kiguta, Luiza Wanjiku |
| author_facet | Kiguta, Luiza Wanjiku |
| author_sort | Kiguta, Luiza Wanjiku |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia. |
| first_indexed | 2025-11-14T18:00:07Z |
| format | Thesis |
| id | mmu-1005 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:07Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-10052010-07-15T02:22:08Z http://shdl.mmu.edu.my/1005/ A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts Kiguta, Luiza Wanjiku HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia. 2005-09 Thesis NonPeerReviewed Kiguta, Luiza Wanjiku (2005) A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Kiguta, Luiza Wanjiku A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title | A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title_full | A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title_fullStr | A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title_full_unstemmed | A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title_short | A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts |
| title_sort | case analysis on berjaya group berhad : berjaya hotels and resorts |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1005/ http://shdl.mmu.edu.my/1005/ |