An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing

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An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing

Purpose The purpose of this paper is to examine the entrepreneurial practice of intellectual capital sharing (ICS) with client organizations and assess its potential for collaborative business-to-business (B2B) relationship building. B2B collaborations within the traditional marketing paradigm are...

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Bibliographic Details
Main Authors:	Donald, P. Addison II, Tony, Lingham, Can, Uslay, Lee, Olivia F.*
Format:	Article
Published:	Emerald Publishing Limited 2017
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/968/

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